Your Personal Market Plan

By meeting and beating both professional and personal goals during career transition you will be propelling future successes and the resultant rewards. Having a productive and efficient action plan, your Personal Market Plan during career transition, will reap the rewards of patience and persistence in your implementation.

Assessment of your career-to-date, coupled with a realistic look at next steps, provides a manageable path in seeking your career objectives. A well conceived Personal Market Plan will help you to manage your time to get the best results for your efforts.

THE PRINCIPLE OF REACH

This first principle, Reach, directs a company or sales/marketing department to reach, through numerous means, as many buyers (or those who influence buying) as possible. One of your important marketing goals is to reach as many potential buyers (employers) of your product as you can. So, the first challenge we present to you is to make 8 to 14 brand new contacts every single day. Sound like a lot? Many successful job seekers, upon looking back on their campaigns, have pointed to a direct relationship between the number of contacts they made and the number of interviews that were extended to them.

THE PRINCIPLE OF MESSAGE

Companies spend millions of dollars creating and communicating just the right message to ensure that customers will recall, respond favorably to, and buy their products. Your message, continuously delivered to contacts and hiring managers, can be broken down into two parts:
First, a statement of your functional identity (I am a corporate trainer…), followed by several marketable core competencies that you are "selling" (…with substantial experience in leadership development, performance management and team building.) This is referred to as POSITIONING.

Pre-determination of offer criteria and career objectives are essential cornerstones to the development of a high quality resume, part of the written collaterals of your Personal Market Plan. Your messages will be delivered in three different ways:

• Verbal communication (by telephone or in person)
• Written communication (networking request letters, cover letters, resumes, broadcast letters, e-mail)
• Image (Both perceived and in person, interactively)

TOP OF MIND AWARENESS

Your goal is to have people remember you and your message. You want to establish top of mind awareness. This marketing phrase is used to describe the goal of having potential employers actually remember YOU. The bottom line is that you want and need to be remembered both now and in the future and you need to establish top of mind awareness that relates your name to your career focus. If you are effective in creating top of mind awareness, then your contacts will remember you and will refer opportunities to you during your job search and possibly for years after.

REACH + MESSAGE + FREQUENCY = TOP OF MIND AWARENESS

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